In collaboration with ZONED, Upscaled recently produced their third installment of HyperX Crash Course featuring Eric “ESAM” Lew. Considered the best Pikachu player in the world, he is also a notable commentator, member of the Smash Back Room, a former member of the Unity Ruleset Committee and a former tournament organizer.
HyperX Crash Course is a short-form content series that educates younger generations about the esports industry. With past guests like Lachlan Ross Power – founder of the lifestyle brand PWR – and Tyson “TenZ” Ngo – professional VALORANT player for Sentinels – the campaign teaches athletic routines, tips and tricks in-game and helps fans develop an understanding of the esports business.
Having handled the optimization and post production, this campaign is yet another series with the aforementioned companies that will continue to innovate over time.
To check out the Crash Course series, click here.