LAST WEEK, HYPERX RELEASED THE HIGHLY-ANTICIPATED QUEUED UP PRODUCTIONS FOR THEIR AUDIENCE ON YOUTUBE. THIS NEW AND EXCITING CONTENT COMES AFTER THE LIVESTREAMED EVENT IN LAS VEGAS’S HYPERX ARENA–ALL OF WHICH WAS PRODUCED IN COLLABORATION WITH UPSCALED AND ZONED.
QUEUED UP IS SOON TO BE AN ANNUAL INITIATIVE HELD BY HYPERX TO HIGHLIGHT UP-AND-COMING TALENT IN THE GAMING SPACE AND GIVE THEM A LARGER PLATFORM TO INCUBATE THEIR SUCCESS. THE ROSTER OF CREATORS WAS TO BE VOTED ON BY FANS AT HOME, AND THEN NARROWED DOWN TO JUST THE FIVE HIGHEST-SCORING CREATORS.
AT THE EVENT, THE FIVE CREATORS WERE ANNOUNCED AS HYPERX BRAND AMBASSADORS. ONCE SIGNED, CREATORS WOULD BE GIVEN THE OPPORTUNITY TO NOT ONLY WORK TOGETHER AND NETWORK FOR CONTENT, BUT ALSO BE GIVEN A COMPLETE GAMING ROOM REVAMP THAT WOULD TAKE THEM TO THE NEXT LEVEL.
ON OCTOBER 30TH, UPSCALED HAD THE PLEASURE OF ATTENDING AND WORKING ON-SITE FOR HYPERX’S INAUGURAL EVENT. THIS IS YET ANOTHER CAMPAIGN UPSCALED HAS PUT TOGETHER FOR THE HYPERX BRAND. THE TEAM WAS PLEASED TO BE INVITED AND ABLE TO PARTICIPATE IN THE EVENT, LOOKING FORWARD TO THE OPPORTUNITY TO WORK ON MORE PRODUCTION FOR HYPERX IN THE NEAR FUTURE.
FOR A RECAP OF THE EVENT, VISIT THE QUEUED UP PLAYLIST.
CHECK OUT THE QUEUED UP CASE STUDY HERE.