Queued Up was created by HyperX to identify creators in the gaming space who are on the rise, and give them a launch pad to stardom.

The selected creators received benefits and prize packages designed to help scale their brands, including a six-month paid contract with HyperX and an all-expense paid trip to Las Vegas, NV.

The inaugural edition featured a roster of twenty candidates and the voice of the people narrowed that group down to a chosen five.




Together with HyperX, we developed a strategy that focused on motion design, graphic templates and a variety of other animations to bring this palette to life.

Utilizing a single color existing from the original Queued Up branding kit, we bridged out to maintain a consistent style with the animation templates we generated.

Using this new initiative as an opportunity, we set out to create an innovative approach to future HyperX video documentaries.